In the world of advertising and marketing, words used to convey a sales message to potential customers are called “copy.” People who write that copy are called “copywriters.” Simply put, web copywriting is just the latest term for describing the process of writing the words that you put on your website.
How you put those words on your website will determine if you’ll catch your visitors’ attention and get them to buy the services or products you’re offering. Gone are the days when “pretty graphics” and websites with all the fancy features will get your customers to hit the “buy” button. They may be entertaining, but if you’re trying to sell a product or service, you have to offer content.
Your website can’t look like “just another advertisement.” We’re bombarded all day long with advertisements on the radio, on TV and even in the movie theaters. The last thing we want to see when we’re trying to find something on the web is MORE ADVERTISEMENTS. Think about the last website you visited…you know what I mean, right?
Visitors to your website are looking for information. While “pretty graphics” are nice, words sell in today’s environment. Spoiler alert! Your over 80% of your website visitors are NOT reading everything you’ve written anyway. They’re skimming the page until their eye catches the words that will answer their question or get them closer to the information they came for. Another Spoiler Alert! Most of the visitors to your website are probably using mobile devices which, in most cases, are not going to see your pretty graphics and fancy features.
While websites are an advertising and marketing tool, you can’t look at them in the same way you do print and TV advertising. This is a new concept to many website owners. It requires looking through a “new set of eyes” at all that we’ve built. The internet environment and the world of web copywriting is constantly changing and what worked yesterday may not work today – or tomorrow.
Getting visitors to your website and then keeping them there for more than the average of 7 seconds requires that you know your customers and then build your website to meet their needs, including these basic requirements:
- A design or theme that is pleasing to the visitors’ eyes, but also easy to navigate through and functionally sound. (That includes capturing email addresses and the ability to purchase products directly from your web pages.)
- Web copy that keeps your visitors on your site.
- “Easy to Find” on the top search engines.
Does your current website meet these? If not, I’d be happy to work with you on getting you the best bang for your “website buck!” My goal is for your website to be a huge success. You’ll always get my best effort. That’s a promise!
Just click here or on the Services Request button below to get started. Thanks!